Course Description
Course publication/revision date: 6/9/2025.
The proper use of marketing tools can greatly enhance the sales and profits of a business – but if not applied correctly, marketing activities can drain away a firm’s profits. In the Essentials of Marketing course, we show how to create a well-designed marketing strategy, develop products that customers want, set prices, design distribution channels, and develop effective promotions. We also describe how to budget for marketing and measure its results. In short, this course is intended to provide the framework for the creation of an effective marketing function.
